Intertextuality in a film context means to reference another film in a film.
You take an idea
or a reference that people will recognise and place it in your film for
entertainment value. For example, in Scream,
there is a short scene where we see the creator of Nightmare on Elm Street, Wes Craven,
wearing Freddy Krueger's iconic stripy jumper. Although obscure, it was
definitely recognised by fans of the Nightmare
on Elm Street franchise. And as Scream
is a horror parody, it attracted a lot of horror fans and therefore a lot of
people will have picked up on it.
This is an
important factor of intertextuality: the reference you use should be tied to
your film in some way for it to work successfully. Intertextuality works
especially well in parodies like Scream.
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