Sunday, 20 January 2013

Research - Title Sequence Analysis

During lesson, the other week. We looked at film openings and their title structures. Title structures would often include:
  • The order of names and who gets the right to be displayed/highlighted on the title sequence first.
  • Where exactly the film title's is typically placed.
  • The types of fonts used in title sequences.
  • Whether sequences are conventional or not. 
  • How many times institutional information such as production companies and distributors appear during the opening. 
Productions & Distribution companies (e.g. Columbia Pictures, Metro-Goldwyn-Mayer, Relativity Media, etc.) usually appear on a title sequence, first. This is because they have paid for the film's production and therefore pay to be displayed first. I believe this is fair as without their money and expertise. The film wouldn't be where it got to (world-wide distribution). 

We look specifically at the title-sequence for the film The Taking of Pelham 123. Containing all elements of the traditional sequences. The structure of the film is as follows: - 
  • Production Company opening - Columbia Pictures
  • Production Company title - Columbia Pictures & MGM
  • Distribution Company title - Relativity Media 
  • Director/Writter - Tony Scott 
  • Actor 1 (Lead) - Denzel Washington 
  • Actor 2 (Lead) - John Travolta
  • Film Title - Taking of Pelham 123
  • Actor 3
  • Actor 4
  • Casting 
  • Costume
  • Music/Music Supervisor
With regards to the casting order. Actors 'rank' is usually determined based on income. I believe respect is an external factor and not thought-of highly.  

A monochrome-style title was used in the middle of the screen. This may have emphasised how big/bold our expectations of the film is to be become. Having watched the film, myself. This exaggerated statement was stated with factual purpose. 


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